Santiago Avila in

Santiago Avila

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Creative Director – Motion at Koto
📍 London, England, United Kingdom

Santiago Avila is the Creative Director for Motion at Koto, with over a decade of experience in motion graphics and animation. A University of Buenos Aires graduate, he has worked with global clients like Disney and Coca-Cola, specializing in using motion to bring brand strategy to life.

Originally from Buenos Aires and holding a French Baccalaureate, Santiago has an international perspective. He is passionate about the animation industry, following major studios like Disney and Nickelodeon, and values collaborating with creatives from diverse fields to drive innovation.

He believes motion isn’t just about movement, but about using behavior, rhythm, and story to make a brand’s strategy tangible and real.

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Experience
13 Years
Current Role
Creative Director – Motion
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Santiago cares about

Motion Branding
He advocates for motion as a core part of brand strategy, not just an aesthetic. He has discussed this topic in articles and podcast interviews.
Brand Differentiation
Believes brands must find their core truth to genuinely stand out, viewing differentiation as a strategic decision rather than just a visual style.
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Career

Work history

9-2025
Creative Director – Motion
Koto
12-2023 - 9-2025
Motion Director
Koto
9-2022 - 12-2023
Senior Motion Designer
Koto
2-2020 - 9-2022
Senior Motion Designer
Studio Moross
7-2018 - 2-2020
Motion Graphic Designer
Freelance
In the press

Media appearances

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Education
2019
Bachelor's degree
University of Buenos Aires
2008
French Baccalaureate (Sciences Économiques et Sociales)
Lycee Franco-argentin Jean Mermoz
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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