Sara Koeth in

Sara Koeth

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Director of Insurance at ServiceNow
📍 Westlake, Ohio, United States

Sara Koeth is the Director of Insurance at ServiceNow, leveraging extensive experience in enterprise sales leadership from her time as a Regional Vice President at Salesforce and Sales Director at Celonis. She holds an MBA and MSMIS and is often described by colleagues as professional, focused, and customer-oriented.

Her personal interests include a deep engagement with Chinese language and culture, having served as the President of the Chinese Language Society during her BBA at Ohio University and also studying at Beijing International Studies University. She is also passionate about emerging technology hubs.

Sara has a unique specialization in both middleware computing and Chinese language and culture.

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Experience
30 Years
Current Role
Director of Insurance
Job Level
Mid-senior
Location
Westlake, Ohio, United States
Personality Overview

How Sara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sara cares about

Insurance Transformation
Her current role as Director of Insurance at ServiceNow is focused on helping carriers modernize and improve workflows within this specific vertical.
AI-Driven Automation
She has shared content about embedding AI agents into business processes to automate and streamline work, indicating a focus on practical AI applications.
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Career

Work history

8-2025
Director of Insurance
ServiceNow
9-2023 - 8-2025
Regional Vice President
Salesforce
9-2022 - 9-2023
Sales Director - High Tech
Celonis
3-2020 - 9-2022
Regional Sales Director - Enterprise
Twilio Inc.
2-2018 - 3-2020
Regional Vice President, Financial Services
Salesforce
In the press

Media appearances

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Education
1992 - 1997
BBA
Ohio University
1995 - 1996
Concentration
Beijing International Studies University
2000 - 2003
MBA & MSMIS
Weatherhead School of Management at Case Western Reserve University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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