Sara Villarreal Ugarte is an architect and founder of Arpa Studio with 10 years of experience in project management and customer experience. A graduate of Universidad del Desarrollo, she specializes in process optimization and leading large teams to enhance the customer journey and foster high performance.
During her time at Colegio La Maisonnette, she demonstrated early leadership skills through her participation in the student council. Her professional interests extend to major e-commerce and retail companies like Mercado Libre and IKEA, reflecting her focus on the customer-facing aspects of business.
She recently spoke at the eCommerce Day Santiago event about the impact of artificial intelligence on customer loyalty and purchasing.
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