Sarah Butterfass in

Sarah Butterfass

Commander · DISC type D
Board Advisor at OnBoard Inc.
📍 Atlanta, Georgia, United States

Sarah Butterfass is a results-driven C-Suite leader serving as the Chief Product Officer at FanDuel and a Board Director at NETGEAR. With experience at Groupon and E*TRADE, she specializes in product-driven revenue growth and building high-performing teams in the eCommerce, gaming, and fintech sectors. She holds an MBA from Northwesterns Kellogg School.

Outside of her executive roles, Sarah is involved in community fundraising, having co-chaired a charity golf tournament for TechBridge. Her interests also include major consumer brands like The Walt Disney Company, reflecting a passion for exceptional customer experiences that extends beyond her professional life.

Sarah holds the unique position of being a Chief Product Officer at a major gaming company while simultaneously serving on the board and multiple committees of a public tech company, NETGEAR.

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Experience
26 Years
Current Role
Board Advisor
Location
Atlanta, Georgia, United States
Personality Overview

How Sarah shows up

Risk-Taker
Very Quick
Candid & Clear

They take a lot of pride in personal achievements. They are not always relationship oriented. They respond better to strong and respectful interactions.

Priorities

Topics Sarah cares about

Customer Experience
Her career focus, from her headline to her former role as SVP & Head of Customer Experience at E*TRADE, is on creating experiences that customers love.
Product-Led Growth
As a multi-time Chief Product Officer for major digital brands like FanDuel and Groupon, this is central to her professional identity and track record of success.
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Career

Work history

2023
Board Advisor
OnBoard Inc.
2020 - 2024
Chief Product Officer
FanDuel
2020
Board Member
NETGEAR
2018 - 2020
Chief Product Officer
Groupon
2017 - 2018
Senior Vice President & Head of Customer Experience
E*TRADE
In the press

Media appearances

FanDuel Group Appoints Sarah Butterfass As Chief Product Officer. Featured in FanDuel Press Release
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Education
MBA
Northwestern University - Kellogg School of Management
BS
Northwestern University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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