Sarah Butterfass in

Sarah Butterfass

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Board Advisor at OnBoard Inc.
📍 Atlanta, Georgia, United States

Sarah is a results-driven C-suite leader with extensive experience as Chief Product Officer at FanDuel and Groupon, specializing in digital consumer successes across eCommerce, gaming, and fintech. She holds an MBA from Northwesterns Kellogg School of Management. People describe her as smart, diligent, and professional.

Outside of her executive roles, Sarah is involved in community and philanthropic efforts, notably co-chairing a charity golf tournament for TechBridge, an organization that supports non-profits with technology. She is also a passionate advocate for diversity and talent development in the tech industry.

Sarah serves on the Board of Directors for NETGEAR, where she is a member of the Audit and Cybersecurity committees.

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Experience
26 Years
Current Role
Board Advisor
Location
Atlanta, Georgia, United States
Personality Overview

How Sarah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sarah cares about

Customer Experience
Her career focus has been on building teams that create exceptional experiences for customers, a theme consistent across her roles at FanDuel, Groupon, and E*TRADE.
Product-Led Growth
She has a proven track record of driving market share expansion and revenue growth through product innovation at major digital consumer companies.
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Career

Work history

2023
Board Advisor
OnBoard Inc.
2020 - 2024
Chief Product Officer
FanDuel
2020
Board Member
NETGEAR
2018 - 2020
Chief Product Officer
Groupon
2017 - 2018
Senior Vice President & Head of Customer Experience
E*TRADE
In the press

Media appearances

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Education
MBA
Northwestern University - Kellogg School of Management
BS
Northwestern University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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