Sarah Carmichael in

Sarah Carmichael

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Chief Executive Officer at Bees & Honey Creative
📍 Calgary, Alberta, Canada

Sarah Carmichael is the Founder and CEO of Bees & Honey Creative, a Calgary-based fractional marketing agency. With an MBA from Queens University, she specializes in building brand strategies that guide high-tech startups from launch to acquisition. People who have worked with her describe her as knowledgeable, savvy, and personable, with an incredible work ethic.

Outside of her marketing career, Sarah is a passionate arts advocate with over 20 years of experience supporting the Calgary arts scene. She co-founded a performing arts studio for dance, singing, and acting, and has a personal background in dance performance and choreography. She also serves on the board of a non-profit for emerging performers.

She won the "Superior Dedication in Creativity and Innovation Individual Award, " as voted by her Queens MBA graduating class.

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Experience
11 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Calgary, Alberta, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sarah cares about

Strategic Marketing
As the founder of a marketing agency, she focuses on creating strategies that deliver measurable ROI and helps founders turn business goals into impactful marketing.
Supporting Entrepreneurs
She chaired the Queen's Venture Network for Entrepreneurs in Calgary and frequently speaks to and supports founders, especially through organizations like StrikeUP Canada.
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Career

Work history

5-2019
Chief Executive Officer
Bees & Honey Creative
9-2014 - 9-2022
Co-Founder & Artistic Director
The Performance Studio Inc.
10-2018 - 5-2019
Corporate Development Manager
Vibe Bioscience
1-2017 - 9-2018
Marketing Communications Manager
TECTERRA Inc.
8-2014 - 1-2017
Sr. Office Manager
InvenSense, Inc.
In the press

Media appearances

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Education
2015 - 2016
Master of Business Administration (MBA)
Queen's University
2018 - 2018
Digital Marketing Certificate
Cornell University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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