Sarah Carter
Login to view DISC.Sarah Carter is a Global Planning Partner at adam&eveDDB with a career spanning four decades in communication strategy. A University of Oxford graduate, she is a leading voice in brand planning, focusing on understanding human behavior to drive commercial effectiveness for many of the worlds top brands.
Alongside colleague Les Binet, Sarah co-authored the influential book "How Not To Plan" and writes the monthly "Mythbuster" column for Admap, challenging industry orthodoxies.
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