Sarah Crafton

Evaluator
DISC Type : DSC

Co-Founder at Factor15 Consulting

Westfield, Indiana, United States

Overview

Sarah Crafton is the Co-Founder of Factor15 Consulting, where she specializes in B2B growth and revenue-generating conversations using LinkedIn. A DePauw University graduate, she has a track record that includes building a $20M pipeline from cold outreach. Colleagues describe her as goal-oriented, tenacious, and a phenomenally hard worker.

As a proud "Indiana Hoosier, " Sarah maintains strong ties to her home state. She is a servant leader who values building genuine connections professionally and personally. Outside of her work, she celebrates and shares meaningful family milestones, such as recently becoming an aunt.

She was nominated as a Woman of the Year candidate for the Indianapolis chapter in 2019.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Outreach
Her company, Factor15, focuses on helping B2B companies connect with prospects and generate revenue through proven outreach tactics, combining automation, AI, and smart strategies.
LinkedIn Strategy
She is a proponent of using LinkedIn for dialogue and positioning, viewing it as a superior tool for starting conversations compared to traditional email.
Pipeline Development
She describes building a sales pipeline from the ground up as her "absolute favorite challenge" and has a proven history of creating multi-million dollar pipelines.

Media Appearances

Sarah has no verified media appearances

Work History

8-2025
Co-Founder at Factor15 Consulting
5-2025 - 8-2025
Vice President of Business Development at Factor15 Consulting
12-2024 - 5-2025
Vice President of Sales at Aurora Health
11-2024 - 12-2024
Director of Business Development at Aurora Health
6-2023 - 10-2024
Business Development Manager at LocalEyes Video Production

Education

2009 - 2013
Bachelor's degree from DePauw University
2005 - 2009
Education details unavailable from Park Tudor School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Westfield, Indiana, United States Job Level : Leadership Designation : Co-Founder at Factor15 Consulting

Interested in

Sports

State Champion at Park Tudor Women's Tennis, Captain of Women's Tennis Team

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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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