Sarah Crafton in

Sarah Crafton

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Co-Founder at Factor15 Consulting
📍 Westfield, Indiana, United States

Sarah Crafton is the Co-Founder of Factor15 Consulting, where she specializes in B2B growth and revenue-generating conversations using LinkedIn. A DePauw University graduate, she has a track record that includes building a $20M pipeline from cold outreach. Colleagues describe her as goal-oriented, tenacious, and a phenomenally hard worker.

As a proud "Indiana Hoosier, " Sarah maintains strong ties to her home state. She is a servant leader who values building genuine connections professionally and personally. Outside of her work, she celebrates and shares meaningful family milestones, such as recently becoming an aunt.

She was nominated as a Woman of the Year candidate for the Indianapolis chapter in 2019.

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Experience
4 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Westfield, Indiana, United States
Personality Overview

How Sarah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sarah cares about

B2B Outreach
Her company, Factor15, focuses on helping B2B companies connect with prospects and generate revenue through proven outreach tactics, combining automation, AI, and smart strategies.
LinkedIn Strategy
She is a proponent of using LinkedIn for dialogue and positioning, viewing it as a superior tool for starting conversations compared to traditional email.
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Career

Work history

8-2025
Co-Founder
Factor15 Consulting
5-2025 - 8-2025
Vice President of Business Development
Factor15 Consulting
12-2024 - 5-2025
Vice President of Sales
Aurora Health
11-2024 - 12-2024
Director of Business Development
Aurora Health
6-2023 - 10-2024
Business Development Manager
LocalEyes Video Production
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2013
Bachelor's degree
DePauw University
2005 - 2009
Education details unavailable
Park Tudor School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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