Sarah Curtis

Inquirer
DISC Type : dc

Founder at Curtis Coaching

St Louis, Missouri, United States

Overview

Sarah is the founder of Curtis Coaching, where she develops human potential, specializing in executive coaching for leaders. Her career includes senior vice president roles in sales and marketing at companies like Horizon Bay Retirement Living and Emeritus. She earned a Bachelor of Business Administration from the University of Illinois Urbana-Champaign.

Based on recommendations, Sarah builds strong connections with her clients, even across different continents, to the point they consider her a friend. She focuses on helping them navigate both professional and personal challenges, providing a space for clear thinking and thoughtful decision-making.

Unique fact: Sarah focuses on the subtle signals of emotional instability under pressure, which she believes is the fastest way for a leader to lose influence.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Leadership Under Pressure
Her coaching practice and writing focus on helping leaders navigate high-stakes situations, manage pressure, and regain clarity when the pace is relentless.
Emotional Control
Her posts emphasize that a leader's real test is maintaining emotional stability during disagreement, a key theme in her coaching philosophy.
Developing Potential
Her company's mission is to develop human potential by helping professionals discover hidden capacity, strengthen skills, and maximize their natural strengths.

Media Appearances

Sarah has no verified media appearances

Work History

8-2025
Founder at Curtis Coaching
3-2012 - 7-2025
Consultant, Executive Coach at Independent Consulting Contractor
3-2004 - 1-2009
Senior Vice President Sales & Marketing at Horizon Bay Retirement Living
6-2002 - 10-2004
Vice President, Sales & Marketing at LifeTrust America , Inc.
2-1997 - 1-2001
Vice President, Sales & Marketing, Training & Development at Emeritus

Education

Bachelor of Business Administration - BBA from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 29 Location : St Louis, Missouri, United States Job Level : Leadership Designation : Founder at Curtis Coaching
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sarah

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Their decision making speed is somewhere in the middle.
  • Can Sarah take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sarah

Personality Compatibility


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