Sarah Empelmann in

Sarah Empelmann

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Research & Insights Manager at FC Bayern München
📍 Munich, Bavaria, Germany

Sarah Empelmann is a Research & Insights Manager at FC Bayern München, specializing in corporate partnerships. Her background includes roles in brand insights at Kantar and commercial partnerships at Red Bull. She holds a Master of Science in Management & Technology from the Technical University of Munich.

Sarah has a strong academic and personal interest in the intersection of technology and sustainability. This passion is demonstrated through her published research on how digital technology can be used to create ecologically sustainable business models, a topic she explored during her masters degree.

Unique fact: Her masters thesis research was published in the peer-reviewed Information Systems Journal.

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Experience
8 Years
Current Role
Research & Insights Manager
Job Level
Middle
Location
Munich, Bavaria, Germany
Personality Overview

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Priorities

Topics Sarah cares about

Sports Sponsoring
Her current role is in Corporate Partnerships at FC Bayern, and she has prior experience in commercial partnerships with Red Bull.
Sustainable Business
Co-authored a published academic paper on using digital technology to integrate ecological sustainability into core business models.
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Career

Work history

11-2022
Research & Insights Manager
FC Bayern München
4-2022 - 11-2022
Consultant Brand Insights
Kantar
2-2019 - 8-2021
Working Student Commercial Partnerships
Red Bull
10-2017 - 3-2018
Intern Strategic Naming / Brand Strategy
BMW Group
5-2017 - 9-2017
Intern Global Sports Communication
Volkswagen AG
In the press

Media appearances

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Education
10-2019 - 10-2021
Master of Science
Technical University of Munich
10-2013 - 3-2017
Bachelor of Science
University of Münster
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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