Sarah Ferrell, MSOD, PMP

Enigma
DISC Type : dic

Director, Marketing Agency Operations at Raymond James

Tampa, Florida, United States

Overview

Sarah has no verified overview

Personality Overview

Hard To Convince

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

7-2024
Director, Marketing Agency Operations at Raymond James
1-2023 - 7-2024
Head of Project Management at Florida Virtual School
8-2021 - 1-2023
Senior Project Manager, Strategic Marketing at Florida Virtual School
2021 - 2021
Director of Project Management at PPK
2016 - 2020
Account Director at PPK

Education

Master of Science from School of Public Affairs, American University
Bachelor from American University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Tampa, Florida, United States Job Level : Mid-senior Designation : Director, Marketing Agency Operations at Raymond James
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sarah

Personality Compatibility


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