Sarah Kayfus

Wildcard
DISC Type : cis

Head of Partner Management at Perplexity

Austin, Texas, United States

Overview

Sarah leads consumer-facing partnerships at Perplexity, driving collaborations with major brands like Samsung and PayPal. With a background in product management, she has a history of successful 0-to-1 launches, including Uber One and the Going mobile app. She holds an MBA from the SMU Cox School of Business.

During a career break, Sarah took on the project of renovating her 1941 Tudor home. She also pursued a personal interest by taking art history classes with friends at her local art museum, showcasing a passion for both hands-on projects and the arts.

She successfully PM’ed and launched the Going mobile app, which skyrocketed into the App Store’s Top 100 chart, peaking at #8 in Travel.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Strategic Partnerships
Leads high-profile consumer partnerships at Perplexity with companies like Samsung and PayPal, and sponsorships with figures like Lewis Hamilton.
Zero-to-One Launches
Specializes in bringing new products to market, having successfully delivered multiple 0-to-1 launches like Uber One's subscription service and the Going mobile app.
AI Product Strategy
Holds an Advanced AI Product Leadership Certification, indicating a focus on integrating AI into product development and strategy. [Predicted]

Media Appearances

Sarah has no verified media appearances

Work History

1-2025
Head of Partner Management at Perplexity
10-2024 - 12-2024
Career Break
1-2023 - 10-2024
Product Lead, Mobile at Going
10-2021 - 12-2022
Senior Product Manager at CLEAR (clearme.com)
11-2020 - 10-2021
Product Manager at CLEAR (clearme.com)

Education

2011 - 2013
Master of Business Administration - MBA from SMU Cox School of Business
2011 - 2013
Master of Arts - MA from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Head of Partner Management at Perplexity
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sarah

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sarah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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