Sarah Keane in

Sarah Keane

Wildcard · DISC type isc
Sr. Principal | Marketing Principal at HOK
📍 Washington DC-Baltimore Area, United States

As Marketing Principal for HOKs Southeast region, Sarah manages a $50 million sales goal and leads strategic marketing and business development. With over 15 years in the AEC industry, this Syracuse University graduate is a recognized leader, also serving on HOKs global marketing board and the SMPS DC Education Committee.

Sarah identifies as a Mom, Connector, and Collaborator, passionate about building relationships within the built environment. She is dedicated to mentoring younger marketers, aiming to foster their growth and help them establish long-lasting careers in the industry.

She recently discussed the nuances of marketing in the AEC industry on the "Design Development" podcast.

Read the full overview →
Experience
7 Years
Current Role
Sr. Principal | Marketing Principal
Job Level
Middle
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Sarah shows up

Requires Proof
Friendly But Slow
ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Sarah cares about

AEC Industry Marketing
Manages a $50M sales goal for HOK's Southeast region and has over 15 years of experience in the architecture, engineering, and construction (AEC) industry.
Mentorship in Marketing
Expresses a strong commitment to empowering younger marketers and fostering growth opportunities that lead to enduring careers.
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Career

Work history

4-2025
Sr. Principal | Marketing Principal
HOK
7-2022 - 4-2025
Principal | Marketing Principal
HOK
3-2018 - 7-2022
Marketing Manager
HOK
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2005 - 9-2009
Bachelor of Arts - BA
S.I. Newhouse School of Public Communications at Syracuse University
9-2005 - 5-2009
Bachelor of Arts - BA
Syracuse University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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