As Marketing Principal for HOKs Southeast region, Sarah manages a $50 million sales goal and leads strategic marketing and business development. With over 15 years in the AEC industry, this Syracuse University graduate is a recognized leader, also serving on HOKs global marketing board and the SMPS DC Education Committee.
Sarah identifies as a Mom, Connector, and Collaborator, passionate about building relationships within the built environment. She is dedicated to mentoring younger marketers, aiming to foster their growth and help them establish long-lasting careers in the industry.
She recently discussed the nuances of marketing in the AEC industry on the "Design Development" podcast.
Read the full overview →They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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