Sarah Keane

Wildcard
DISC Type : isc

Sr. Principal | Marketing Principal at HOK

Washington DC-Baltimore Area, United States

Overview

As Marketing Principal for HOKs Southeast region, Sarah manages a $50 million sales goal and leads strategic marketing and business development. With over 15 years in the AEC industry, this Syracuse University graduate is a recognized leader, also serving on HOKs global marketing board and the SMPS DC Education Committee.

Sarah identifies as a Mom, Connector, and Collaborator, passionate about building relationships within the built environment. She is dedicated to mentoring younger marketers, aiming to foster their growth and help them establish long-lasting careers in the industry.

She recently discussed the nuances of marketing in the AEC industry on the "Design Development" podcast.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

AEC Industry Marketing
Manages a $50M sales goal for HOK's Southeast region and has over 15 years of experience in the architecture, engineering, and construction (AEC) industry.
Mentorship in Marketing
Expresses a strong commitment to empowering younger marketers and fostering growth opportunities that lead to enduring careers.
Client Relationships
Emphasizes that building and maintaining strong client relationships is paramount for repeat business, which offers higher returns on investment.

Media Appearances

Sarah has no verified media appearances

Work History

4-2025
Sr. Principal | Marketing Principal at HOK
7-2022 - 4-2025
Principal | Marketing Principal at HOK
3-2018 - 7-2022
Marketing Manager at HOK

Education

9-2005 - 9-2009
Bachelor of Arts - BA from S.I. Newhouse School of Public Communications at Syracuse University
9-2005 - 5-2009
Bachelor of Arts - BA from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Washington DC-Baltimore Area, United States Job Level : Middle Designation : Sr. Principal | Marketing Principal at HOK
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sarah

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sarah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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