Sarah Samuel

Initiator
DISC Type : Di

Director at Vision-Box, an Amadeus company

Singapore

Overview

Sarah Samuel is a travel IT leader at Amadeus with nearly 30 years of experience, specializing in enhancing airport and airline operations in the APAC region. Her expertise lies in forging collaborative partnerships to innovate the passenger experience. She is an accredited International Airport Professional.

As a passionate advocate for workplace diversity, Sarah serves on the board of Women in Aviation Internationals Singapore Chapter. She enjoys traveling and experiencing different cultures, recently taking a personal trip to explore the Wu Gorge in China.

She was instrumental in deploying the worlds first large-scale biometric corridors at Jakartas main international airport.

Personality Overview

Confident

Impact-Oriented

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Airport Biometrics
Led the deployment of the world's first large-scale biometric corridors in Indonesia, a project she describes as "game-changing tech for passenger processing. "
Future of Airports
Serves on the Super Terminal Expo Advisory Board, focusing on the future of transportation hubs, smart terminal technology, and sustainable terminal design.
Women in Aviation
Serves as a Board Director for Women in Aviation International's Singapore Chapter, actively empowering women and advocating for an inclusive, diverse aviation industry.

Media Appearances

Sarah has no verified media appearances

Work History

4-2025
Director at Vision-Box, an Amadeus company
7-2023
Board Director, World Business Partner at Airports Council International - ACI Asia-Pacific & Middle East
4-2023
Member Board of Directors at ICM Airport Technics, an Amadeus company
2-2023
Director Board of Directors at Women in Aviation International Singapore Chapter
7-2021
Senior Vice President, Airport & Airline Operations, APAC at Amadeus

Education

11-2022 - 2-2023
Amadeus Executive Leadership Programme from IESE Business School
2009 - 2010
Accreditation: International Airport Prifessional (IAP) from Global ACI-ICAO Airport Management Professional Accreditation Programme

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore Job Level : Mid-senior Designation : Director at Vision-Box, an Amadeus company
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sarah take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sarah

Personality Compatibility


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