Sarika Prasad in

Sarika Prasad

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Director, Product Marketing (Genius AI Suite) at Five9
📍 San Francisco Bay Area, United States

Sarika Prasad is the Director of Product marketing at Five9, leading the go-to-market strategy for its Genius AI product suite. With an MBA from Santa Clara University and a certificate in AI business strategy from MIT Sloan, she specializes in connecting innovative technology with customer needs. Colleagues describe her as a "standout collaborator" and "communicator. "

She is passionate about making AI-powered CX feel like a "blockbuster movie" – seamless, immersive, and unforgettable.

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Experience
12 Years
Current Role
Director, Product Marketing (Genius AI Suite)
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Sarika cares about

AI in Customer Experience
Leads product marketing for the Five9 Genius AI suite, focusing on using AI to create seamless, immersive, and efficient customer interactions.
Go-to-Market Strategy
Her core responsibility involves spearheading GTM strategies and launches for advanced AI products, a skill honed across multiple marketing roles.
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Career

Work history

2-2025
Director, Product Marketing (Genius AI Suite)
Five9
7-2021 - 2-2025
Senior Manager, Product Marketing
Five9
10-2019 - 7-2021
Sr. Product Marketing Manager
[24]7.ai
8-2016 - 10-2019
Product Marketing Manager
LiveVox
10-2013 - 7-2016
Product Marketing Specialist
Celestix Networks
In the press

Media appearances

Sarika Prasad - Five9. Featured in Five9 Blog
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Five9 Genius AI Suite Deep Dive – Registration. Featured in Five9
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Education
2022 - 2022
MIT Sloan + CSAIL Artificial Intelligence: Implications for Business Strategy Program
MIT Sloan School of Management
2011 - 2013
MBA
Santa Clara University Leavey School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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