Sascha Heinecke

Critic
DISC Type : C

Director Sales Industry Solutions at AVL

Germany

Overview

Sascha is an accomplished international sales director at AVL, focusing on the infrastructure, industrial, and energy sectors. A Diplom Ingenieur from Technische Hochschule Lübeck, he has a significant track record in business development and global sales leadership with major firms like GE and E. ON. Colleagues have described him as an inspiring sales executive.

Outside of his demanding career, Sascha is a dedicated endurance athlete, having competed in and finished multiple Ironman triathlon events. This passion for challenging long-distance races highlights his personal drive and resilience, qualities that also define his professional approach.

He has direct experience managing key accounts and leading projects in West Africa, including an internship in Accra, Ghana, and overseeing business in Nigeria.

Personality Overview

Negotiator

Information Seeker

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Aerospace Electrification
He is actively promoting AVL's testing solutions for electric and hybrid-electric flight, aligning with the aerospace industry's shift to low-emission technologies.
Endurance Sports
As a multi-time Ironman finisher, he has a clear personal passion for triathlon and endurance athletics, demonstrating immense discipline and commitment.
Global Sales Leadership
His career is defined by leading international sales initiatives in complex matrix organizations for highly technical solutions in the energy and industrial sectors.

Media Appearances

Sascha has no verified media appearances

Work History

6-2022
Director Sales Industry Solutions at AVL
10-2019 - 6-2022
Vice President Global Sales at R&D - Engineering Solutions & Consulting
4-2018 - 10-2019
Head of Commercial Operations at E.ON
4-2017 - 3-2018
Global Segment Leader Industry at GE Power Conversion
7-2016 - 3-2018
Sales Director Central & Eastern Europe at GE Power Conversion

Education

2005 - 2009
Diplom Ingenieur from Technische Hochschule Lübeck

More Information

Social Presence :

Prographics :

Exp : 10 Location : Germany Job Level : Mid-senior Designation : Director Sales Industry Solutions at AVL
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Insights For Selling To Sascha

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sascha is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sascha

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sascha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sascha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sascha

Personality Compatibility


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