Sasha Pasulka in

Sasha Pasulka

Trailblazer · DISC type DI
Fractional CMO | Marketing Advisor at Self-employed
📍 Scottsdale, Arizona, United States

Sasha is a marketing and sales executive with over 15 years of experience leading growth at SaaS and tech companies. A former software engineer with a Computer Science degree and a UCLA MBA, she now serves as a fractional CMO for venture-backed startups, leveraging her experience from firms like Tableau and Splash.

Colleagues consistently describe Sasha as an empathetic, supportive, and fiercely loyal leader and mentor. She is passionate about empowering her teams, fostering creativity, and ensuring she has their back. Outside of her main work, she hosts a self-described "bad cooking show" on TikTok.

She co-founded a generative AI martech startup, Elka AI, and has openly discussed its failure on podcasts, sharing candid insights on the challenges of building a business and fundraising.

Read the full overview →
Experience
20 Years
Current Role
Fractional CMO | Marketing Advisor
Job Level
Leadership
Location
Scottsdale, Arizona, United States
Personality Overview

How Sasha shows up

Charismatic
Values Relationships
Friendly But Fast

They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Sasha cares about

Generative AI
Co-founded and led Elka AI, a B2B martech startup that used generative AI to solve marketing and sales challenges inspired by her time at Tableau.
Startup Fundraising
Has spoken candidly on podcasts about her experience fundraising for her startup, the challenges involved, and the different skill sets required for building versus funding a company.
+5 more topics Login to view topics
Career

Work history

1-2025
Fractional CMO | Marketing Advisor
Self-employed
10-2023 - 3-2025
CEO and Co-founder
Elka AI
1-2022 - 3-2023
Vice President Marketing
Stoa
10-2020 - 12-2021
Vice President Marketing
Splash (SplashThat.com)
6-2020 - 10-2020
Vice President, Product & Customer Marketing
Splash (SplashThat.com)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2017
Certificate
Massachusetts Institute of Technology
2004 - 2007
MBA
UCLA Anderson School of Management
2005 - 2006
Certificate
Caltech
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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