Sasha Pasulka in

Sasha Pasulka

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Fractional CMO | Marketing Advisor at Self-employed
📍 Scottsdale, Arizona, United States

Sasha is a marketing and sales executive with over 15 years of experience leading growth at SaaS and tech companies. A former software engineer with a Computer Science degree and a UCLA MBA, she now serves as a fractional CMO for venture-backed startups, leveraging her experience from firms like Tableau and Splash.

Colleagues consistently describe Sasha as an empathetic, supportive, and fiercely loyal leader and mentor. She is passionate about empowering her teams, fostering creativity, and ensuring she has their back. Outside of her main work, she hosts a self-described "bad cooking show" on TikTok.

She co-founded a generative AI martech startup, Elka AI, and has openly discussed its failure on podcasts, sharing candid insights on the challenges of building a business and fundraising.

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Experience
20 Years
Current Role
Fractional CMO | Marketing Advisor
Job Level
Leadership
Location
Scottsdale, Arizona, United States
Personality Overview

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Communication Style
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Work Preference

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Priorities

Topics Sasha cares about

Generative AI
Co-founded and led Elka AI, a B2B martech startup that used generative AI to solve marketing and sales challenges inspired by her time at Tableau.
Startup Fundraising
Has spoken candidly on podcasts about her experience fundraising for her startup, the challenges involved, and the different skill sets required for building versus funding a company.
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Career

Work history

1-2025
Fractional CMO | Marketing Advisor
Self-employed
10-2023 - 3-2025
CEO and Co-founder
Elka AI
1-2022 - 3-2023
Vice President Marketing
Stoa
10-2020 - 12-2021
Vice President Marketing
Splash (SplashThat.com)
6-2020 - 10-2020
Vice President, Product & Customer Marketing
Splash (SplashThat.com)
In the press

Media appearances

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Education
2017 - 2017
Certificate
Massachusetts Institute of Technology
2004 - 2007
MBA
UCLA Anderson School of Management
2005 - 2006
Certificate
Caltech
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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