Scott Kaplan

Questioner
DISC Type : c

Marketing Director at Aidentified, Inc.

Richmond, Virginia, United States

Overview

Scott has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Scott has no verified topics they care about

Media Appearances

Scott has no verified media appearances

Work History

11-2024
Marketing Director at Aidentified, Inc.
9-2021 - 11-2024
Marketing CRM Lead at Toptal
6-2019
Digital Advertising and Marketing Strategy at SK Strategies
1-2019 - 9-2021
Senior Digital Strategist at GMMB
7-2018 - 12-2018
Senior Marketing Manager at Crowdskout

Education

Master of Business Administration - MBA from University of Richmond
Bachelor of Arts (B.A.) from Aquinas College - Grand Rapids

More Information

Social Presence :

Prographics :

Exp : 13 Location : Richmond, Virginia, United States Job Level : Mid-senior Designation : Marketing Director at Aidentified, Inc.
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Scott

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Scott take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Scott

Personality Compatibility


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