Scott Kennedy in

Scott Kennedy

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VP, Digital Strategy & Analytics at Franklin Sports
📍 Greater St. Louis, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
VP, Digital Strategy & Analytics
Job Level
Senior
Location
Greater St. Louis, United States
Personality Overview

How Scott shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Scott cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2023
VP, Digital Strategy & Analytics
Franklin Sports
4-2022 - 11-2023
Senior Director, Ecommerce Analytics & Tech Capabilities
Franklin Sports
4-2016 - 4-2022
Director, BI and Ecommerce Analytics
Franklin Sports
1-2019
Member of The Board of Advisors
Maryville University of Saint Louis
2-2015 - 3-2016
Business Analytics Manager, eCommerce & Factory Stores (B2C)
Rawlings Sporting Goods
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2018
Masters of Science in Predictive Analytics
Northwestern University
2008 - 2010
Bachelor of Science
Southern Illinois University, Carbondale
2006 - 2008
Associates in Science
Southwestern Illinois College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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