Sean McDonald

Captain
DISC Type : DS

Content Director and Head of Sales at BoardPro Limited

Auckland, Auckland, New Zealand

Overview

Sean McDonald is a senior executive with over 25 years of experience in the ICT sector, specializing in business development and sales. He has founded, grown, and sold two multi-million dollar marketing technology companies. Currently, he leads the content program and sales strategy at BoardPro. He is also a certified Private Aircraft Pilot.

Outside of his professional life, Sean is passionate about sailing and has dedicated his time to supporting young athletes in the sport. He served as a volunteer Rear Commodore for the Murrays Bay Sailing Club, where he was involved in organizing endurance races to raise funds for youth coaching.

He has successfully founded and achieved profitable exits for two distinct technology firms: Sales Systems (acquired in 2014) and MOBIT (acquired in 2018).

Personality Overview

Consummate Professional

Output-Driven

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Board Governance
As Content Director for BoardPro, he frequently writes articles and hosts webinars on effective board management, decision-making, and dynamics.
Content-Based Marketing
He has built BoardPro's marketing and sales strategy around content, hosting weekly webinars with industry experts to drive engagement and growth.
SaaS Entrepreneurship
He founded and successfully exited two technology startups, MOBIT Messaging and Sales Systems. A peer recommendation notes he also mentors other SaaS founders.

Media Appearances

Sean has no verified media appearances

Work History

3-2019
Content Director and Head of Sales at BoardPro Limited
8-2013 - 6-2018
Founder and CEO at MOBIT Messaging and Marketing Automation
6-2011 - 7-2014
Managing Director at Sales Systems
5-2008 - 6-2011
Chief Executive Officer at ICONZ Group
1-2007 - 1-2012
Rear Commodore (Volunteer) at Murrays Bay Sailing Club

Education

Education details unavailable from Rosmini College
Education details unavailable from Sacred Heart College

More Information

Social Presence :

Prographics :

Exp : 37 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Content Director and Head of Sales at BoardPro Limited
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sean

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sean take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sean

Personality Compatibility


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