Sebastián Suárez Borbón

Examiner
DISC Type : cs

Jefe Regional Distribuidores at JGB S.A.

Bogota, D.C., Capital District, Colombia

Overview

Sebastián is a sales and marketing leader with experience in trade marketing and commercial management, currently serving as the Regional Head of Distributors at JGB S. A. A graduate of Pontificia Universidad Javeriana and Universidad del Valle, he specializes in strategic marketing, data analysis, and leading high-performance commercial teams.

He was recognized as Qualas best sales manager in 2024 after doubling market coverage in two key regions.

Personality Overview

Process Oriented

Unexpressive

Tough To Convince

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Commercial Leadership
Focuses on the leadership, development, and monitoring of commercial teams, with a track record of managing top-performing sales forces.
Channel Development
Experienced in managing and growing various sales channels, including distributors, wholesalers, and direct-to-store (TAT) networks for major consumer brands.
Data-Driven Decisions
Emphasizes an analytical approach to achieving objectives, using data to inform strategy and decision-making in his commercial operations.

Media Appearances

Sebastián Suárez Borbón - Jefe Regional Distribuidores at JGB S.A.. Featured in The Org

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Work History

11-2025
Jefe Regional Distribuidores at JGB S.A.
3-2025 - 11-2025
Jefe Nacional de Desarrollo ventas TAT at Quala
11-2024 - 3-2025
Jefe Regional de Ventas TAT at Quala
2-2024 - 11-2024
Jefe Regional de Ventas Mayoristas at Quala
9-2023 - 2-2024
Ejecutivo cadenas regionales at Quala

Education

2019 - 2020
Especialización en gestión estratégica de marketing from Universidad del Valle (CO)
2013 - 2018
Administrador de Empresas from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Jefe Regional Distribuidores at JGB S.A.
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Insights For Selling To Sebastián

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastián is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Sebastián

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sebastián move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Sebastián take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Sebastián

Personality Compatibility


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