Serena Yu

Pioneer
DISC Type : ids

Chief Marketing Officer at Antalpha

Singapore

Overview

Serena has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Serena has no verified topics they care about

Media Appearances

Serena has no verified media appearances

Work History

4-2023
Chief Marketing Officer at Antalpha
7-2021 - 4-2023
Vice President of Marketing And Business Development at Cobo
1-2019 - 4-2020
Senior Director at huobi-korea
12-2017 - 1-2019
Senior Growth Director at 火币网
4-2016 - 9-2017
Co-Founder at MockingBot

Education

2009 - 2013
学士 from Northeastern University (CN)
金融 from Columbia University | Coursera

More Information

Social Presence :

Prographics :

Exp : 8 Location : Singapore Job Level : Leadership Designation : Chief Marketing Officer at Antalpha
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Serena

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • They are generally fast movers and can take quick decisions
  • Can Serena take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Serena

Personality Compatibility


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