Serge Doubinski in

Serge Doubinski

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Vice President of Product Management at ID.me
📍 South San Francisco, California, United States

Serge is the VP of Product at ID.me, with a 14-year career dedicated to scaling user growth and revenue using data and AI. A hands-on leader and computer science graduate from UC Santa Cruz, he is described by colleagues as capable, organized, and enthusiastic.

Outside of his executive roles, Serge is passionate about the craft of product management. He authors the "I ♥ Product Management" blog, where he shares insights on leadership, metrics, and team building, demonstrating a strong commitment to mentoring within his field.

He holds a patent for a browser extension that provides multifactor-based price drop updates for a users wish list.

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Experience
9 Years
Current Role
Vice President of Product Management
Job Level
Senior
Location
South San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Serge cares about

AI in Product
His career includes leading AI product management at Notable, advising on generative AI at Sign Hill, and holding certifications in AI and machine learning.
User Growth Strategy
His experience as VP of Growth at Upwork and a long career focused on scaling user acquisition and activation demonstrate his deep expertise in this area.
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Career

Work history

9-2025
Vice President of Product Management
ID.me
5-2024 - 9-2025
AI Product Management
Notable
7-2022 - 5-2025
Growth & Strategy Advisor
Sign Hill
6-2021 - 8-2022
VP of Growth
Upwork
9-2017 - 2-2020
Vice President Of Product Management
Rakuten Rewards
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2004
Computer Science
University of California, Santa Cruz
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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