Sergio Noguerol

Sharpshooter
DISC Type : CD

Chief Corporate Officer at DISCESUR

Madrid, Community of Madrid, Spain

Overview

Sergio is a Chief Corporate Officer with over 12 years of experience leading financial and operational strategy in Europe and LATAM. He specializes in driving growth for eCommerce and retail companies, scaling businesses from €18M to over €47M through M&A, international expansion, and digital transformation. He holds an MBA and a Master of Business Innovation.

Sergio is a proponent of continuous learning and technological adaptation for business leaders. He recently completed a masters degree in Artificial Intelligence, believing that understanding and integrating AI is a critical strategic decision that impacts every area of a business, from finance to customer experience.

Unique fact: He has hands-on experience centralizing logistics for a major omnichannel group into a new 6, 000m² hub, managing over 70, 000 SKUs.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They respond well to strong and respectful communication.

Topics They Care About

AI for Leaders
Recently completed an AI master's degree and advocates for AI integration as a strategic responsibility for leadership, not just a technical challenge.
Strategic Turnarounds
He has led turnaround plans for retail businesses post-acquisition and has strong, nuanced opinions on the realities of business transformation versus consultant promises.
Omnichannel Growth
As GM of Nutritienda, he managed a €47M business with 30+ physical stores and a massive eCommerce operation, driving expansion across 7 countries.

Media Appearances

Sergio has no verified media appearances

Work History

9-2025
Chief Corporate Officer at DISCESUR
9-2025
Chief Corporate Officer at UPGRADE
2-2023
Senior strategic & investment Advisor at Asellera
6-2023 - 9-2025
Ex- Chief Financial & Strategy Officer at SAN REMO PERFUMERIES
1-2022 - 9-2025
Ex- General Manager at Nutritienda

Education

2017 - 2018
MBI (Master of Business Innovation) from University of Deusto
2016 - 2017
Master of Business Administration - MBA from Cerem Global Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Chief Corporate Officer at DISCESUR
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sergio

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sergio take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sergio

Personality Compatibility


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