Sergio Noguerol in

Sergio Noguerol

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Chief Corporate Officer at DISCESUR
📍 Madrid, Community of Madrid, Spain

Sergio is a Chief Corporate Officer with over 12 years of experience leading financial and operational strategy in Europe and LATAM. He specializes in driving growth for eCommerce and retail companies, scaling businesses from €18M to over €47M through M&A, international expansion, and digital transformation. He holds an MBA and a Master of Business Innovation.

Sergio is a proponent of continuous learning and technological adaptation for business leaders. He recently completed a masters degree in Artificial Intelligence, believing that understanding and integrating AI is a critical strategic decision that impacts every area of a business, from finance to customer experience.

Unique fact: He has hands-on experience centralizing logistics for a major omnichannel group into a new 6, 000m² hub, managing over 70, 000 SKUs.

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Experience
4 Years
Current Role
Chief Corporate Officer
Job Level
Leadership
Location
Madrid, Community of Madrid, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sergio cares about

AI for Leaders
Recently completed an AI master's degree and advocates for AI integration as a strategic responsibility for leadership, not just a technical challenge.
Strategic Turnarounds
He has led turnaround plans for retail businesses post-acquisition and has strong, nuanced opinions on the realities of business transformation versus consultant promises.
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Career

Work history

9-2025
Chief Corporate Officer
DISCESUR
9-2025
Chief Corporate Officer
UPGRADE
2-2023
Senior strategic & investment Advisor
Asellera
6-2023 - 9-2025
Ex- Chief Financial & Strategy Officer
SAN REMO PERFUMERIES
1-2022 - 9-2025
Ex- General Manager
Nutritienda
In the press

Media appearances

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Education
2017 - 2018
MBI (Master of Business Innovation)
University of Deusto
2016 - 2017
Master of Business Administration - MBA
Cerem Global Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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