Seth Ritz, CPA in

Seth Ritz, CPA

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Chief Operating Officer at A2Z
📍 Austin, Texas, United States

Seth is the Chief Operating Officer at A2ZSync, bringing over 15 years of experience across finance, strategy, and business operations. A Certified Public Accountant with an MBA from the Texas McCombs School of Business, he specializes in driving the execution of complex projects with a data-driven approach.

Outside of his executive role, Seth is a father of three. He actively uses his professional network to recruit top talent and is also seen publicly supporting former colleagues in their own career journeys, demonstrating a commitment to building strong professional relationships.

He holds dual Masters degrees from the Texas McCombs School of Business: an MBA and a Master in Professional Accounting.

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Experience
18 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Seth shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Seth cares about

Automotive Retail Tech
His career at online marketplace TrueCar and his current role as COO at dealership software company A2ZSync show a deep focus on this industry.
Go-to-Market Strategy
At TrueCar, he led the GTM Finance & Strategy department, which was responsible for the commercialization of all new product launches.
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Career

Work history

2-2025
Chief Operating Officer
A2Z
4-2024 - 2-2025
Senior Director Business Operations & Strategy
A2Z
1-2023 - 1-2024
Vice President, Strategy and Business Operations
TrueCar, Inc.
7-2021 - 2-2023
Director, GTM Finance & Strategy
TrueCar, Inc.
11-2019 - 7-2021
Sr. Manager - Finance & Transformation Advisory Services
E78 Partners
In the press

Media appearances

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Education
2015 - 2016
Master in Professional Accounting
Texas McCombs School of Business
2012 - 2015
Master of Business Administration (MBA)
Texas McCombs School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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