Shane Eddy in

Shane Eddy

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General Manager- MI at Founders Brewing Co.
📍 Greater Lansing, United States

Shane is a senior CPG sales executive with 18 years of experience, now serving as the General Manager for Founders Brewing Co. in Michigan. He specializes in leveraging consumer insights to achieve sales results and holds a Bachelors degree from Michigan State University.

He is a Cicerone Certified Beer Server, demonstrating a professional-level passion and deep knowledge of beer styles and service.

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Experience
17 Years
Current Role
General Manager- MI
Job Level
Senior
Location
Greater Lansing, United States
Personality Overview

How Shane shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Shane cares about

CPG Sales Strategy
With 18 years of experience at MolsonCoors and Founders, he has a long history of managing large budgets and key accounts to drive beverage sales.
Consumer Insights
His professional summary explicitly states that he utilizes consumer insights as a core method for delivering sales results in the beverage industry.
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Career

Work history

12-2021
General Manager- MI
Founders Brewing Co.
12-2021
Key Account Manager
Founders Brewing Company
1-2020 - 12-2021
Key Account Sales Executive
Founders Brewing Company
4-2015 - 1-2020
Sr Key Account Sales Executive
MolsonCoors
5-2013 - 4-2015
On Premise Key Account Executive
MolsonCoors
In the press

Media appearances

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Education
9-1998 - 12-2002
Bachelor of Arts - BA
Michigan State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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