Shannon Ferguson in

Shannon Ferguson

Login to view DISC.
Co-Founder & CEO at FanSaves Inc.
📍 Ottawa, Ontario, Canada

Shannon is the award-winning Co-Founder and CEO of FanSaves, a sports-tech platform dedicated to improving sponsorship ROI. An accomplished marketing professional and a two-time "40 Under 40" recipient, she graduated from Wilfrid Laurier University and has been recognized as a Young Leaders of the Americas Initiative (YLAI) Fellow.

Outside of her tech ventures, Shannon is a passionate storyteller with a background in media. She previously hosted a local community television show and founded a popular relationship advice blog that garnered over 100, 000 visitors. Her core interests include sports, entrepreneurship, and community engagement.

Unique fact: Shannon is a keynote speaker and panelist who speaks openly about entrepreneurship and mental health.

Read the full overview →
Current Role
Co-Founder & CEO
Location
Ottawa, Ontario, Canada
Personality Overview

How Shannon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Shannon cares about

Sponsorship ROI
Her company, FanSaves, is fundamentally built to provide sponsors with a way to track ROI and customer analytics, solving a major pain point in the industry.
Sports Technology
As the co-founder of a digital platform for sports teams and a graduate of the Comcast SportsTech Accelerator, she is at the forefront of sports innovation.
+5 more topics Login to view topics
Career

Work history

8-2017
Co-Founder & CEO
FanSaves Inc.
3-2017 - 9-2019
Talk Show Host (Community Matters)
Cogeco Media
10-2012 - 6-2019
Founder/Blogger
The Love Hawk
5-2016 - 5-2019
Owner
Rhoice Marketing & Events
6-2017 - 10-2018
Director of Game Day Operations (Watertown Wolves)
Federal Hockey League
In the press

Media appearances

Being your own Boss EXCLUSIVE: FanSaves Inc.. Featured in Hover Blog
See now
Education
2004 - 2008
Bachelor of Arts (B.A.) Honours
Wilfrid Laurier University
2018 - 2019
Certificate
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Shannon. Free, 10 seconds.