Shannon is a Marketing Manager for Lighting Innovations and SPI Lighting, focused on brand building and customer engagement. With a background combining Human Resources and Marketing from UW-Stout Polytechnic, she drives growth through data-driven insight, product launches, and digital strategy to elevate brand awareness and improve customer experiences.
Shannon is a committed lifelong learner, frequently completing courses on modern topics like artificial intelligence and advanced content marketing. Her interests include major brands known for their innovation and storytelling, such as Microsoft and The Walt Disney Company, reflecting her passion for creating meaningful connections.
She successfully transitioned from Human Resources to Marketing within the same company, using her unique perspective to enhance both internal and external communications.
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