Shashwat Ghosh in

Shashwat Ghosh

Evaluator · DISC type DCS
Co-Founder and Fractional CMO at Helix GTM Consulting
📍 Bengaluru, Karnataka, India

Shashwat Ghosh is a Fractional CMO and AI Go-to-Market expert with over two decades of B2B experience. He specializes in brand strategy for startups, creating proprietary frameworks to guide growth. Colleagues describe him as "astute, " "intelligent, " and "creative, " and he holds an MBA from École nationale des ponts et chaussées.

He has created three proprietary methodologies: the EPIC framework for GTM execution, the IMPACT framework for strategic positioning, and the CRAFT framework for AI marketing implementation.

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Experience
24 Years
Current Role
Co-Founder and Fractional CMO
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

How Shashwat shows up

Fast But Analytical
Thorough Evaluator
Quality Focused

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Shashwat cares about

AI Go-to-Market
He is an AI GTM expert who advises AI founders and developed the CRAFT framework specifically for AI implementation in marketing.
B2B Brand Narrative
As a brand strategist, he emphasizes the power of narrative in GTM strategy and has led more than six successful company rebrands.
+4 more topics Login to view topics
Career

Work history

10-2022
Co-Founder and Fractional CMO
Helix GTM Consulting
2-2023
Advisor - GTM, Growth and Strategy
QuantumStreet AI
2-2024
GTM Advisor
Discovery Outcomes
11-2024
Co-Founder
Fractional Frontiers
4-2023 - 9-2024
CMO
FieldAssist
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2004
Postgraduate Certificate in Business Management
XLRI Jamshedpur
1997 - 1999
Masters of Business Administration
École nationale des ponts et chaussées
1990 - 1994
Bachelor of Engineering
National Institute of Technology Rourkela
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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