Shashwat Ghosh is a Fractional CMO and AI Go-to-Market expert with over two decades of B2B experience. He specializes in brand strategy for startups, creating proprietary frameworks to guide growth. Colleagues describe him as "astute, " "intelligent, " and "creative, " and he holds an MBA from École nationale des ponts et chaussées.
He has created three proprietary methodologies: the EPIC framework for GTM execution, the IMPACT framework for strategic positioning, and the CRAFT framework for AI marketing implementation.
Read the full overview →They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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