Shaun Packe in

Shaun Packe

Inspirer · DISC type id
Chief Operating Officer at Superdry
📍 Cheltenham, England, United Kingdom

Shaun Packe is the Chief Operating Officer and a Board Director at Superdry, bringing over 25 years of experience in retail apparel. He is recognized for his expertise in sourcing, sustainability, and supply chain management, and was instrumental in leading a major structural and financial reset of the company.

He has a passion for developing people and fostering career progression within his teams. Shaun also recently joined the board of Holland Cooper, a rising British brand, as a Non-Executive Director, looking to contribute his operational experience to their global ambitions.

He led the delivery of over £130 million in cost savings at Superdry over a 12-month period through a complete structural reset.

Read the full overview →
Experience
31 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Cheltenham, England, United Kingdom
Personality Overview

How Shaun shows up

Decisive
Achievment Oriented
Generous

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Shaun cares about

Business Turnaround
He recently led a major transformation at Superdry, successfully taking out over £130 million in costs and navigating the company through a challenging period.
Sustainable Fashion
Previously Superdry's Global Sourcing and Sustainability Director, he is proud of the company winning the Drapers 'Positive Change Award' for its sustainability efforts.
+4 more topics Login to view topics
Career

Work history

7-2023
Chief Operating Officer
Superdry
7-2019
Global Sourcing & Sustainability Director
Superdry Plc
7-2018 - 7-2019
Sourcing Director
Superdry Plc
8-2011 - 7-2018
Head of Sourcing and Quality
Superdry Plc
8-2009 - 8-2011
Senior Sourcing Manager- Supply Base and Fabric Sourcing
George Clothing
In the press

Media appearances

Superdry elevates Shaun Packe to Chief Operating Officer. Featured in FashionUnited
See now
Superdry promotes Shaun Packe to Chief Operating Officer. Featured in The Retail Bulletin
+9 more appearances Login to view media
Education

Shaun has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Shaun. Free, 10 seconds.