Sheala Vast-Binder, PSM, CAPM in

Sheala Vast-Binder, PSM, CAPM

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Customer Success Specialist at Traction Rec
📍 McKinney, Texas, United States

Sheala Vast-Binder is a nonprofit capacity builder with over 15 years of experience in the sector. Now a certified Salesforce Trainer and Consultant, she specializes in helping nonprofits leverage technology and data to amplify their impact. People who have worked with Sheala describe her as thoughtful, kind, mission-driven, and consultative.

Outside of her professional work, Sheala connects her love for gardening to her philosophy on growth, believing it rarely happens on a set timeline. She is a published author who has written practical guides to help internationals moving to the U.S. and shows a keen interest in family history and genealogy.

Sheala has authored and published two books designed to help immigrants adjust to life in the United States.

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Experience
15 Years
Current Role
Customer Success Specialist
Job Level
Leadership
Location
McKinney, Texas, United States
Personality Overview

How Sheala shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sheala cares about

Nonprofit Technology
With 15+ years in nonprofit management, she now helps organizations connect their mission to technology, specializing in Salesforce implementation and data strategy.
Salesforce Training
As a certified Salesforce and Marketing Cloud instructor, she has trained numerous cohorts and is passionate about empowering users to feel confident with the platform.
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Career

Work history

3-2025 - 11-2025
Customer Success Specialist
Traction Rec
2-2023 - 11-2024
Nonprofit Consultant
Buzzbold
2-2021 - 8-2023
Certified Salesforce Instructor & Training Manager
Supermums
12-2019 - 6-2020
Implementation Project Manager
Ryvit
7-2019
Founder and Principal Consultant
SVB Training and Consulting
In the press

Media appearances

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Education
M.A.
Seminary of the Southwest
B.A.
Central Bible College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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