Sheelagh Wylie in

Sheelagh Wylie

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Global Trade Sales Director - Americas at Go City®
📍 New York, New York, United States

Sheelagh is a senior tourism marketing and sales executive specializing in destination marketing, strategy, and business development. A graduate of Rutgers University, she has driven growth for major brands like Go City®, the Empire State Building, and VisitBritain. Colleagues describe her as strategic, data-driven, and a passionate leader.

Outside of her executive roles, Sheelagh is deeply passionate about the evolution of travel. She is interested in the power of cultural exchange and storytelling, moving beyond simple sightseeing to explore the authentic narratives and experiences that make a destination unique.

She is a strong advocate for the travel industrys shift from "sightseeing to storytelling."

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Experience
37 Years
Current Role
Global Trade Sales Director - Americas
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sheelagh cares about

Destination Marketing
Her career has centered on promoting destinations, from an entire country with VisitBritain to an iconic landmark like the Empire State Building.
Travel Storytelling
She publicly shared her interest in the shift from sightseeing to storytelling, highlighting the narrative behind travel experiences.
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Career

Work history

10-2025
Global Trade Sales Director - Americas
Go City®
8-2025 - 10-2025
Strategy & Partnerships
BUILD TOURS
10-2024 - 7-2025
Vice President, Business Development, Travel Trade
Empire State Realty Trust
10-2023 - 10-2024
Vice President, In Destination Sales - Americas & EMEA
Go City®
8-2018 - 9-2023
Chief Marketing Officer, Americas
VisitBritain
In the press

Media appearances

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Education
B.A.
Rutgers University
1985 - 1986
Spanish language
Colegio de Espana
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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