Sheena Williamson-Holt

Critic
DISC Type : C

Head of Communications & Branding at Hafnia

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sheena Williamson-Holt is the Head of Communications & Branding at Hafnia, a leading global tanker company. With over 15 years in international B2C and B2B communications, her expertise spans brand strategy, crisis management, and public relations, honed at agencies like Saatchi & Saatchi before moving into the legal and maritime sectors.

She has a keen interest in fostering a more inclusive and equitable work environment. Her recent work involves promoting diversity and belonging within the maritime industry through research partnerships and targeted initiatives. She has a Bachelor of Arts from both Aarhus University and the International Institute in Geneva.

Sheena authored a publication titled "The Strategy of Gaming" and was recently named one of the Top 100 Women in Shipping for 2025.

Personality Overview

Objective Thinker

Critic

Information Seeker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Diversity and Inclusion
She actively promotes DEI within the maritime industry, evidenced by her social media posts and Hafnia's participation in the Maritime DEI Lab and Culture Lab research projects.
Maritime Communications
As Head of Communications for one of the world's largest tanker companies, she is a key voice in shaping the industry's narrative on sustainability, innovation, and corporate responsibility.
Corporate Branding
Her extensive background at global agencies like Saatchi & Saatchi focused on brand repositioning and strategy, a skill she now applies in a specialized corporate environment.

Media Appearances

Sheena has no verified media appearances

Work History

4-2022
Head of Communications & Branding at Hafnia
2-2017 - 1-2022
Communications Lead at Schellenberg Wittmer Ltd
9-2012 - 9-2016
Senior Strategic Communications Planner (EMEA) at Avrett Free Ginsberg
7-2009 - 8-2012
Strategic Communications Planner (Global / EMEA) at Saatchi & Saatchi
9-2007 - 3-2008
Editor at Language at Work

Education

2006 - 2009
Bachelor of Arts (B.A.) from International Institute in Geneva
2007 - 2008
Bachelor of Arts (B.A.) from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Communications & Branding at Hafnia
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Insights For Selling To Sheena

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheena is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sheena

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sheena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sheena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sheena

Personality Compatibility


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