Shelley O'Brien in

Shelley O'Brien

Examiner · DISC type sc
Head of Loyalty & CRM, North America at Shell
📍 Houston, Texas, United States

Shelley is a marketing leader with deep experience in consumer insights and brand equity, currently serving as Shells Head of Loyalty & CRM for North America. Her career includes foundational roles at P&G and an MBA from Wilfrid Laurier University. Colleagues describe her as highly collaborative and a skilled problem-solver.

Outside of her corporate role, Shelley is an active real estate investor and entrepreneur. She has a passion for motorsports and recently attended her first NASCAR race as a guest of Team Penske, an experience she described as amazing.

Interesting fact: She led the recent North American launch of Shell V-Power NiTRO+ premium gasoline, a project she considers a career highlight.

Read the full overview →
Experience
19 Years
Current Role
Head of Loyalty & CRM, North America
Job Level
Mid-senior
Location
Houston, Texas, United States
Personality Overview

How Shelley shows up

Late Adopter
Unexpressive
Tough To Convince

They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Priorities

Topics Shelley cares about

Customer Loyalty
Her current and previous roles are centered on developing marketing programs and strategy to drive customer engagement, retention, and loyalty for Shell.
Major Product Launches
She views leading the launch of the new Shell V-Power NiTRO+ gasoline as a career highlight, demonstrating her passion for bringing new products to market.
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Career

Work history

7-2024
Head of Loyalty & CRM, North America
Shell
4-2020 - 7-2024
North American Fuels Marketing Manager
Shell
10-2015 - 4-2020
Loyalty Manager (Canada)
Shell
1-2006 - 11-2014
Research Manager, Consumer & Market Knowledge
P&G
11-2003 - 9-2004
Management Consultant
SHI Consulting
In the press

Media appearances

The Power of Partnerships in Loyalty: Shell Go+ and Motorsports. Featured in YouTube
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Education
2000 - 2001
MBA
Wilfrid Laurier University
1992 - 1996
MSc
McMaster University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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