Shelly Petten in

Shelly Petten

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Executive Director at OceansAdvance
📍 St John’s, Newfoundland and Labrador, Canada

Shelly Petten is the CEO of OceansAdvance, Newfoundland & Labradors ocean technology cluster. With over two decades of experience spanning roles at Kraken Robotics, PanGeo Subsea, and the provincial government, she is a dedicated leader in the sector. She holds a BA from Memorial University and an Engineering Technology degree.

Shelly is deeply committed to positioning Newfoundland & Labrador as a global leader in ocean technology. She actively fosters relationships between industry, academia, and government to drive growth and innovation. Her work involves leading international missions and creating global partnership opportunities for Canadian companies.

She frequently leads Canadian delegations to major international trade shows in the ocean technology and aquaculture sectors across Europe.

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Experience
20 Years
Current Role
Executive Director
Job Level
Senior
Location
St John’s, Newfoundland and Labrador, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Shelly cares about

Ocean Technology
As CEO of OceansAdvance, she leads the ocean technology innovation cluster for Newfoundland and Labrador, leveraging over 20 years of experience in the sector.
International Trade
Leads Canadian delegations to major trade shows like SMM in Germany and Aquaculture UK to promote the national ocean tech sector on a global stage.
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Career

Work history

12-2023
Executive Director
OceansAdvance
12-2023
Chief Executive Officer
Oceans Advance Inc.
7-2021 - 12-2023
Sales Manager
Kraken Robotics
1-2019 - 7-2021
Marketing & Communications Manager
Kraken Robotics
11-2008 - 1-2019
Development Officer
Government of Newfoundland and Labrador
In the press

Media appearances

Oceans Advance Newsletter – May 27, 2025 (featuring Shelly Petten). Featured in Oceans Advance
See now
Canada’s Ocean Supercluster Announces $1.7M Atlantic Canada Aquaculture Innovation Studio Project – Quote from Shelly Petten, Executive Director, Oceans Advance. Featured in Canada’s Ocean Supercluster
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Education
1984 - 1989
BA
Memorial University, Newfoundland and Labrador
2001 - 2004
Engineering Technology
College of the North Atlantic
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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