Sherif Abada GAICD in

Sherif Abada GAICD

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General Manager at MoveActive
📍 Greater Melbourne Area, Australia

Sherif Abada is a senior retail executive and the General Manager at MoveActive, with a proven history of leading supply chain and digital transformations for major brands like David Jones and Adore Beauty. Colleagues describe him as an engaging, strategically sound, and decisive leader. He holds a Post Graduate Diploma from Melbourne Business School.

Outside of his professional life, Sherif is a passionate runner and an active member of the local running community. He is a regular participant in parkrun events, having completed dozens of 5k races across various Melbourne locations, demonstrating a commitment to an active and healthy lifestyle.

He is a graduate of the Australian Institute of Company Directors (GAICD), a notable governance qualification.

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Experience
24 Years
Current Role
General Manager
Job Level
Senior
Location
Greater Melbourne Area, Australia
Personality Overview

How Sherif shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sherif cares about

Retail Transformation
His career is defined by leading strategic transformations in the retail and consumer goods sectors, focusing on the end-to-end customer journey.
Supply Chain Strategy
He has extensive experience developing supply chain strategies for major retailers and has shown a recent interest in post-pandemic global supply chain disruption.
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Career

Work history

11-2024
General Manager
MoveActive
9-2022 - 11-2024
General Manager Supply Chain & Procurement
David Jones
9-2020 - 8-2022
Head of Supply Chain & Customer Experience
Adore Beauty
2-2020 - 9-2020
Director - Supply Chain Strategy & Value Creation
Strategic Consulting
2018 - 2020
General Manager Supply Chain
Adairs Retail Group
In the press

Media appearances

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Education
1998 - 2001
Post Graduate Diploma in Management
Melbourne Business School
1988 - 1991
Bachelor's Degree
RMIT University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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