Sherif Abada GAICD

Commander
DISC Type : D

General Manager at MoveActive

Greater Melbourne Area, Australia

Overview

Sherif Abada is a senior retail executive and the General Manager at MoveActive, with a proven history of leading supply chain and digital transformations for major brands like David Jones and Adore Beauty. Colleagues describe him as an engaging, strategically sound, and decisive leader. He holds a Post Graduate Diploma from Melbourne Business School.

Outside of his professional life, Sherif is a passionate runner and an active member of the local running community. He is a regular participant in parkrun events, having completed dozens of 5k races across various Melbourne locations, demonstrating a commitment to an active and healthy lifestyle.

He is a graduate of the Australian Institute of Company Directors (GAICD), a notable governance qualification.

Personality Overview

Decisive

Strong-Willed

Very Quick

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Retail Transformation
His career is defined by leading strategic transformations in the retail and consumer goods sectors, focusing on the end-to-end customer journey.
Supply Chain Strategy
He has extensive experience developing supply chain strategies for major retailers and has shown a recent interest in post-pandemic global supply chain disruption.
Global Market Expansion
A recent focus for his company, MoveActive, is on international growth, as evidenced by his hiring initiatives for global marketing roles.

Media Appearances

Sherif has no verified media appearances

Work History

11-2024
General Manager at MoveActive
9-2022 - 11-2024
General Manager Supply Chain & Procurement at David Jones
9-2020 - 8-2022
Head of Supply Chain & Customer Experience at Adore Beauty
2-2020 - 9-2020
Director - Supply Chain Strategy & Value Creation at Strategic Consulting
2018 - 2020
General Manager Supply Chain at Adairs Retail Group

Education

1998 - 2001
Post Graduate Diploma in Management from Melbourne Business School
1988 - 1991
Bachelor's Degree from RMIT University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Melbourne Area, Australia Job Level : Senior Designation : General Manager at MoveActive
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Insights For Selling To Sherif

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sherif is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sherif

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sherif move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sherif take some risk or not?

  • The risks don’t matter much to them.

You And Sherif

Personality Compatibility


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