Senior Director of IT Business Systems for AAA SmartHome at AAA Northern California, Nevada & Utah
📍 San Francisco Bay Area, United States
Shideh is a senior IT director at AAA with over 15 years of experience driving digital transformation and implementing enterprise applications like Salesforce and Oracle. She holds both BS and MS degrees from George Mason University. Colleagues describe her as a driven, dedicated, and professional leader.
She founded and served as CEO of Bijou Marketplace, an e-commerce site for jewelry and watches.
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Experience
28 Years
Current Role
Senior Director of IT Business Systems for AAA SmartHome
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview
How Shideh shows up
Fast But Analytical
Thorough Evaluator
Rigorous & Demanding
They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.
Priorities
Topics Shideh cares about
AI in Business
Her recent certifications and shared articles focus on AI business strategies, building AI agents, and using platforms like OpenAI and Claude to automate business processes.
Digital Transformation
Her entire career is centered on leading large-scale digital transformation programs to scale business operations, improve customer experience, and increase revenue.
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Career
Work history
1-2022
Senior Director of IT Business Systems for AAA SmartHome
AAA Northern California, Nevada & Utah
8-2018 - 1-2022
Head of IT Business Systems, Operations, and Program Management
SMG Solutions LLC
5-2017 - 12-2020
Founder and CEO
Bijou Marketplace.com
9-2014 - 5-2017
Senior Director of IT Business Systems and Operations
Saba Inc
11-2012 - 9-2014
Senior Director of Major Account Programs
Saba Inc
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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