Shira Simmonds in

Shira Simmonds

Pioneer · DISC type DSI
CEO & Founder at SmartReach AI
📍 Israel

Shira Simmonds is the CEO and Founder of SmartReach AI, leveraging over two decades of experience leading revenue teams. After running a lead generation agency for 14 years, she built her own AI-powered sales tool to solve persistent outbound challenges. People who have worked with her describe her as an inspirational, compassionate, and phenomenal leader.

Outside of her primary ventures, Shira is dedicated to fostering growth in others, serving as a mentor for Microsoft for Startups where she coaches young companies. Her professional interests extend to major technology and consumer brands, including Microsoft, eBay, and SEPHORA. One podcast noted she also balances building a tech company with raising a family.

Interesting fact: Shira founded SmartReach AI to build the exact tool she wished she had during her 14 years running a lead generation agency, turning her own frustrations into a product.

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Experience
20 Years
Current Role
CEO & Founder
Job Level
Leadership
Location
Israel
Personality Overview

How Shira shows up

Friendly But Fast
Driven But Considerate
Decisive But Friendly

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Shira cares about

Buyer Intent Signals
She strongly advocates for using buyer behavior signals over static ICP lists to identify who is actively in the market, believing this is the key to modern, effective outreach.
Empathetic Leadership
Emphasizes that running a lean team requires empathy and supporting team members' personal needs, viewing it as a core leadership principle rather than a setback to growth.
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Career

Work history

1-2024
CEO & Founder
SmartReach AI
2-2012 - 1-2024
CEO & Founder
SSC-Digital
11-2015 - 11-2016
Mentor
Microsoft for Startups
2-2005 - 1-2012
Founder & CEO
Ping Mobile
1999 - 2005
Chief Operating Officer
Spiral Solutions
In the press

Media appearances

Shira Simmonds – CEO at SmartReach AI (Interview). Featured in YouTube
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Shira Simmonds on Founding SmartReach AI. Featured in YouTube
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Education
1994 - 1997
Bachelor of Science - BS
Sy Syms School of Business
6-2023 - 6-2025
Education details unavailable
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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