Shirin Shahin in

Shirin Shahin

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Product Marketing: Founder, Leader & Consultant at Shirin Shahin
📍 Boston, Massachusetts, United States

Shirin Shahin is a product marketing consultant with over 13 years of experience, specializing in helping B2B SaaS companies. She founded her own consultancy to guide startups on positioning, messaging, and go-to-market strategy. Shirin holds an MBA from Babson F. W. Olin Graduate School of Business and is often described by clients as practical, compelling, and insightful.

Shirin actively fosters community to combat the isolation of entrepreneurship, founding a "Boston Women in Consulting" meetup for coffee and conversation. She is passionate about mentoring the next generation of founders, serving as a mentor at both Techstars and Venture Lane. A recent YouTube interview revealed her personal interests include dancing, yoga, painting, and reading.

Interesting fact: Shirin received the Student Choice Award for best Instructor in the Marketing Track at Startup Institute Boston.

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Experience
10 Years
Current Role
Product Marketing: Founder, Leader & Consultant
Job Level
Leadership
Location
Boston, Massachusetts, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Shirin cares about

Product Positioning
Her core focus is helping B2B SaaS companies sharpen their narrative and messaging to translate complex innovations into stories that sell.
Go-to-Market Strategy
She partners with growth-stage teams to bridge the gap between their product and the market, aligning sales and marketing for successful launches.
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Career

Work history

7-2019
Product Marketing: Founder, Leader & Consultant
Shirin Shahin
2-2019
Mentor
Techstars
10-2022
Mentor
Venture Lane | Startup Hub
1-2020
Boston Ambassador
Product Marketing Alliance
7-2018 - 6-2019
Director of Product Marketing
Brightcove
In the press

Media appearances

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Education
Bachelor of Arts
Boston University
MBA
Babson F.W. Olin Graduate School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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