Shirley Ogden

Visionary
DISC Type : Ds

Management Consultant at Key Factors~Shirley Ogden

Orange, California, United States

Overview

Shirley Ogden is a consumer experience leader, described as a "Customer Maniac" with deep expertise in the food and beverage industry from roles at Nestlé, Taco Bell, and Niagara Bottling. People who have worked with her call her passionate, forward-thinking, and a dynamic leader with integrity. She holds a Bachelors degree from UC Irvine.

Shirley shows an interest in influential, customer-centric corporations like The Walt Disney Company and Cisco. Her passion for the consumer brand space extends to her personal appreciation for products from companies like Häagen-Dazs, aligning with her extensive professional background.

She successfully directed the seamless integration of the consumer care team during the merger of Nestlé and Dreyer’s Ice Cream.

Personality Overview

Early Adopter

Fast But Thoughtful

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Consumer Experience Strategy
Her entire career is dedicated to designing and optimizing consumer care programs to promote loyalty for major brands like Nestlé and Taco Bell.
Voice of Customer (VOC)
Passionate about using consumer insights to drive product and service improvements, manage crises, and minimize negative media events.
Building Brand Loyalty
Focuses on delivering "surprise and delight" service and leveraging CRM programs to build and maintain strong consumer loyalty and satisfaction.

Media Appearances

Shirley has no verified media appearances

Work History

8-2020
Management Consultant at Key Factors~Shirley Ogden
1-2015 - 8-2020
Manager Customer Experience VOC Insights at Niagara Bottling
2-2010 - 1-2015
Manager, Consumer Engagement Services at Nestlé
2-2010 - 1-2014
Manager, Consumer Relations & Engagement at Nestlé Dreyer's Ice Cream Company
10-1995 - 2-2010
Manager, Consumer Affairs & Experience Measurements at Taco Bell

Education

1992 - 1995
Bachelor's degree from UC Irvine
1988 - 1990
Associate of Arts and Sciences (A.A.S.) from Saddleback College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Orange, California, United States Job Level : Senior Designation : Management Consultant at Key Factors~Shirley Ogden
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Insights For Selling To Shirley

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shirley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shirley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shirley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shirley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shirley

Personality Compatibility


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