Shoba Hari in

Shoba Hari

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Chief Executive Officer at Shuraa Business Setup
📍 United Arab Emirates

Shoba Hari is the Group CEO of Event Lab, a company she founded to pioneer temporary staffing models in the MENA region. With over 19 years of experience, she is a recognized thought leader, speaking on industry resilience and the future workforce. She has pursued executive education at INSEAD and Harvard Business School.

Outside of her executive roles, Shoba is an observant writer who reflects on human behavior and urban systems, drawing parallels between a citys transport and its ambition. She values personal growth, finding the experience of learning new skills like board games to be both humbling and freeing, and has invested in her digital brand.

Unique fact: She built Event Lab to develop the regions earliest structured models for temporary staffing before the regulatory system was fully established.

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Experience
10 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
United Arab Emirates
Personality Overview

How Shoba shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Shoba cares about

Events Industry Resilience
As CEO of Event Lab, she recently spoke about the importance of adaptability over pain absorption for businesses facing crises in the events industry.
Future of Work
A frequent speaker on topics like building the "workforce of tomorrow," which connects to her founding of a major temporary staffing agency.
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Career

Work history

10-2019 - 12-2020
Chief Executive Officer
Shuraa Business Setup
11-2016
Chief Executive Officer
eventlab
4-2015 - 8-2016
Content & TA (MENA)
Zomato
12-2011 - 3-2014
Business Administration (MENA)
JadoPado
12-2011 - 3-2014
Business Administration (MENA)
Albogari Commodities
In the press

Media appearances

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Education
Transforming Your Business With AI
INSEAD
Leading in the Digital Era
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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