Shona is a communications veteran with over 25 years of experience, transitioning from journalism to public relations. As an Associate Director at BIG Partnership, she leads strategic, award-winning campaigns for B2B and B2C clients, including major projects for Aberdeen Football Club. She holds a Higher National Diploma from North East Scotland College.
She is a passionate advocate for the Aberdeen community, actively promoting city-wide events like the Celebrate Aberdeen parade. Shona is inspired by ambitious local stories, such as an all-female team rowing the Atlantic, and supports initiatives aimed at inspiring the next generation through STEM.
Unique fact: She has a deep commitment to recognizing local excellence, from sponsoring student awards at Robert Gordon University to celebrating community volunteers.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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