Shona Hendry in

Shona Hendry

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Publicity Officer at Aberdeen City Council
📍 Greater Aberdeen Area, United Kingdom

Shona is a communications veteran with over 25 years of experience, transitioning from journalism to public relations. As an Associate Director at BIG Partnership, she leads strategic, award-winning campaigns for B2B and B2C clients, including major projects for Aberdeen Football Club. She holds a Higher National Diploma from North East Scotland College.

She is a passionate advocate for the Aberdeen community, actively promoting city-wide events like the Celebrate Aberdeen parade. Shona is inspired by ambitious local stories, such as an all-female team rowing the Atlantic, and supports initiatives aimed at inspiring the next generation through STEM.

Unique fact: She has a deep commitment to recognizing local excellence, from sponsoring student awards at Robert Gordon University to celebrating community volunteers.

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Experience
11 Years
Current Role
Publicity Officer
Location
Greater Aberdeen Area, United Kingdom
Personality Overview

How Shona shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Shona cares about

Community Engagement
Actively promotes local city events and encourages participation, showing a deep commitment to celebrating the Aberdeen community and its volunteers.
Corporate Communications
Her firm sponsors university awards for MSc Corporate Communications, reflecting her professional focus and expertise in the field.
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Career

Work history

2002 - 2007
Publicity Officer
Aberdeen City Council
7-1998 - 3-2002
Assistant News Editor
Press and Journal
1996 - 1998
Reporter
Aberdeen Herald and Post
BIG Partnership
Part-time
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1994 - 1996
Higher National Diploma
North East Scotland College
1989 - 1994
Education details unavailable
Bridge of Don Academy, Aberdeen
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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