Shraddhaa Shetty in

Shraddhaa Shetty

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Executive Head: Creative & Brand at WTF
📍 Bengaluru, Karnataka, India

Shraddhaa is the Executive Head of Creative & Brand at WTF, with over six years of experience helping more than 80 D2C brands. Her expertise lies in creative storytelling and brand strategy, having helped build a social media agency from the ground up. She holds an MBA from NMIMS.

Outside of work, Shraddhaa is passionate about collecting new experiences. During her education, she was active in the Student Council and the Fashion Team. She is also learning new languages, having received a certification in Italian Level 1, reflecting her diverse personal interests.

Unique fact: She landed her first job after her boss discovered her fitness-focused Instagram account.

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Experience
7 Years
Current Role
Executive Head: Creative & Brand
Job Level
Junior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Shraddhaa cares about

Women's Financial Literacy
She is passionately involved in building the "In Her Interest" initiative with Zerodha, aimed at helping women feel more confident and in control of their finances.
D2C Brand Storytelling
Has extensive experience crafting compelling narratives and creative strategies for over 80 direct-to-consumer brands across eight different sectors.
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Career

Work history

4-2025
Executive Head: Creative & Brand
WTF
1-2022 - 3-2025
Senior Manager, Social Media Marketing & Client Services
Paperclip & Co: Social Media Agency
1-2020 - 1-2022
Social Media Manager
Paperclip & Co: Social Media Agency
11-2018 - 1-2020
Social Media Marketing Specialist
Paperclip & Co: Social Media Agency
4-2017 - 5-2017
Marketing Intern
Green Is The New Black
In the press

Media appearances

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Education
6-2022 - 6-2024
Master of Business Administration - MBA
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2017 - 2018
BA (Hons) International Fashion Business
Coventry University
2015 - 2017
Advanced Diploma in Fashion Marketing and Management
Raffles Design Institute
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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