Shyla Jones-Ali in

Shyla Jones-Ali

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Director, Legal Counsel - Advertising, Marketing & Brand Protection at Charles Schwab
📍 Chicago, Illinois, United States

Shyla Jones-Ali is the Director of Legal Counsel for Advertising, Marketing, and Brand Protection at Charles Schwab. A registered patent attorney and graduate of Santa Clara University School of Law, she specializes in trademark law and global brand strategy. She is recognized for her intentional and determined approach to her career.

Driven by a passion for education, which stems from an early ambition to be a teacher, Shyla actively mentors the next generation of lawyers. She serves as a Supervising Attorney for the Trademark Clinic at the University of Illinois Chicago School of Law and is an active member of Chicago Women in IP (ChiWIP).

She is a speaker at the upcoming WIPR Summit 2026, where she will discuss the growing brand protection challenges posed by AI.

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Experience
16 Years
Current Role
Director, Legal Counsel - Advertising, Marketing & Brand Protection
Job Level
Mid-senior
Location
Chicago, Illinois, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Shyla cares about

Brand Protection
Focuses on emerging digital challenges, including fraud, domain integrity, and the impact of AI, as evidenced by her recent speaking engagements.
Intellectual Property Law
Her core expertise, with a specific interest in trademark law's combination of business and consumer rights considerations which she finds challenging and exciting.
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Career

Work history

6-2020
Director, Legal Counsel - Advertising, Marketing & Brand Protection
Charles Schwab
8-2019
Trademark Clinic Director
University of Illinois Chicago School of Law
1-2019 - 6-2020
Of Counsel
Ice Miller LLP
7-2017 - 12-2018
Associate
Ice Miller LLP
4-2014 - 7-2017
Associate Attorney
Norvell IP llc
In the press

Media appearances

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Education
2009 - 2012
J.D.
Santa Clara University School of Law
2004 - 2008
B.S.
Lake Superior State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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