Shyla Jones-Ali

Observer
DISC Type : ci

Director, Legal Counsel - Advertising, Marketing & Brand Protection at Charles Schwab

Chicago, Illinois, United States

Overview

Shyla Jones-Ali is the Director of Legal Counsel for Advertising, Marketing, and Brand Protection at Charles Schwab. A registered patent attorney and graduate of Santa Clara University School of Law, she specializes in trademark law and global brand strategy. She is recognized for her intentional and determined approach to her career.

Driven by a passion for education, which stems from an early ambition to be a teacher, Shyla actively mentors the next generation of lawyers. She serves as a Supervising Attorney for the Trademark Clinic at the University of Illinois Chicago School of Law and is an active member of Chicago Women in IP (ChiWIP).

She is a speaker at the upcoming WIPR Summit 2026, where she will discuss the growing brand protection challenges posed by AI.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brand Protection
Focuses on emerging digital challenges, including fraud, domain integrity, and the impact of AI, as evidenced by her recent speaking engagements.
Intellectual Property Law
Her core expertise, with a specific interest in trademark law's combination of business and consumer rights considerations which she finds challenging and exciting.
Legal Mentorship
Passionate about teaching and developing new attorneys, serving as a Trademark Clinic Supervising Attorney and creating a "law firm experience" for students.

Media Appearances

Shyla has no verified media appearances

Work History

6-2020
Director, Legal Counsel - Advertising, Marketing & Brand Protection at Charles Schwab
8-2019
Trademark Clinic Director at University of Illinois Chicago School of Law
1-2019 - 6-2020
Of Counsel at Ice Miller LLP
7-2017 - 12-2018
Associate at Ice Miller LLP
4-2014 - 7-2017
Associate Attorney at Norvell IP llc

Education

2009 - 2012
J.D. from Santa Clara University School of Law
2004 - 2008
B.S. from Lake Superior State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director, Legal Counsel - Advertising, Marketing & Brand Protection at Charles Schwab
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Insights For Selling To Shyla

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shyla is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Shyla

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Shyla move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Shyla take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Shyla

Personality Compatibility


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