Silvana Palma in

Silvana Palma

Critic · DISC type C
General Manager /Franchise Director Guatemala & Franchise Development Lead Latam at PepsiCo
📍 Guatemala City, Guatemala, Guatemala

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
21 Years
Current Role
General Manager /Franchise Director Guatemala & Franchise Development Lead Latam
Job Level
Senior
Location
Guatemala City, Guatemala, Guatemala
Personality Overview

How Silvana shows up

Information Seeker
Objective Thinker
Negotiator

They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Silvana cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2023
General Manager /Franchise Director Guatemala & Franchise Development Lead Latam
PepsiCo
9-2022 - 7-2023
Franchise Director Ecuador & Peru
PepsiCo
6-2021 - 9-2022
Franchise Senior Manager Ecuador & Peru
PepsiCo
6-2018 - 6-2021
Franchise Manager Ecuador
PepsiCo
8-2015 - 6-2018
Marketing Manager
PepsiCo
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1997 - 2003
Ingeniera Comercial
Universidad Tecnica Federico Santa Maria
Education details unavailable
Cheonggang Academy
Master of Business Administration (MBA)
Universidad Tecnica Federico Santa Maria
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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