Silvia Juliana Valero Ortega is the Head of Strategy & Insights for the SLAD region at Arcos Dorados. A graduate of Universidad del Rosario, she has extensive experience from NielsenIQ and Rappi, specializing in generating value by identifying business opportunities through data and market understanding in the Pharma, beverage, and food industries.
Her expertise lies in providing a deep understanding of the market and shopper to foster adaptability and growth in competitive environments.
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Experience
6 Years
Current Role
Jefe de Strategy & Insights SLAD
Location
Bogotá, Distrito Capital, Colombia
Personality Overview
How Silvia shows up
Example Seeker
Value Driven
Assertive
They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.
Priorities
Topics Silvia cares about
Shopper Insights
Her career focuses on understanding the shopper to drive growth, providing deep market analysis for partners in various industries.
Strategic Consulting
Acts as a strategic consultant, developing action plans and providing data-driven advice to LATAM clients to foster adaptability and growth.
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Career
Work history
7-2023
Jefe de Strategy & Insights SLAD
Arcos Dorados
6-2023 - 8-2023
Consulting Lead LATAM
Rappi
3-2022 - 6-2023
Insights Lead Foods & R4A LATAM
Rappi
10-2021 - 3-2022
Full Analytic Consultant
NielsenIQ
12-2019 - 10-2021
Jr Analytic Consultant
NielsenIQ
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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