Simon Alfred in

Simon Alfred

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Sales Executive at SOPHiA GENETICS
📍 Toronto, Ontario, Canada

Simon is a Sales Executive at SOPHiA GENETICS who bridges complex genomics with commercial strategy, leveraging his Ph. D. in Cell & Systems Biology from the University of Toronto. He specializes in genetic diagnostics, transforming client relationships and driving revenue growth through his deep scientific expertise and proactive problem-solving.

Beyond his scientific career, Simon has a unique background in the arts, holding a diploma in theatre production from Humber College. His training covers backstage disciplines like set design, lighting, sound reinforcement, and stage management, where he earned top awards for his outstanding contributions and high grades.

He gave a talk at the GLGC21 conference titled "Democratizing Data-Driven Medicine, " highlighting a core professional passion.

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Experience
21 Years
Current Role
Sales Executive
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Simon cares about

Genetic Diagnostics
His career focuses on translating complex germline and somatic testing concepts into commercially successful solutions for clients at SOPHiA GENETICS and previously at LifeLabs.
Data-Driven Medicine
He is a passionate advocate for this topic, having been selected to present "Democratizing Data-Driven Medicine" at the GLGC21 conference.
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Career

Work history

4-2024
Sales Executive
SOPHiA GENETICS
2-2022
Senior Subject Matter Expert
SOPHiA GENETICS
5-2019 - 2-2022
Subject Matter Expert
SOPHiA GENETICS
6-2018 - 4-2019
Specialty Territory Manager Genetics
LifeLabs Medical Laboratory Services
1-2017 - 6-2018
Senior Research Development Scientist & Clinical Science Liaison
CooperGenomics
In the press

Media appearances

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Education
2003 - 2010
Ph.D.
University of Toronto
1999 - 2003
Hon. BSc
University of Toronto
Diploma
Humber College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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