Simon Vella in

Simon Vella

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Chief Product & Marketing Officer at Ascot Lloyd
📍 Glasgow, Scotland, United Kingdom

Simon is the Chief Product & Marketing Officer at Ascot Lloyd, responsible for aligning product strategy with marketing to enhance client engagement. A B2C marketing expert with a background in fintech and private equity, he has held senior roles at Lloyds Banking Group and Barclays. Colleagues describe him as having vision, strategic thinking, and a strong customer focus.

Outside of his executive role, Simon is an advocate for authenticity in the workplace and has spoken about his experiences as a member of the LGBTQ+ community in business. He has also shared his passion for marketing through participating in podcasts and career-focused discussions.

He has a keen interest in developing effective referral programs within the financial advice and professional services sectors.

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Experience
29 Years
Current Role
Chief Product & Marketing Officer
Job Level
Leadership
Location
Glasgow, Scotland, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Simon cares about

Marketing & Brand Strategy
Currently leading a major rebrand at Ascot Lloyd, shifting the marketing function to be more data-driven and central to the business's growth strategy.
Fintech & Digital Advice
Focuses on building out digital and hybrid advice models, stemming from his experience as Head of Digital at Lloyds and CMO at Profile Pensions.
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Career

Work history

1-2025
Chief Product & Marketing Officer
Ascot Lloyd
6-2022 - 3-2025
Chief Marketing Officer
Ascot Lloyd
1-2016 - 6-2022
Chief Marketing Officer
Profile Pensions
2-2015 - 1-2016
Head of Digital, Insurance
Lloyds Banking Group
1-2012 - 2-2015
UK Insurance Proposition Director
Barclays
In the press

Media appearances

INTERVIEW: Ascot Lloyd CMO seeks differentiation in advice space. Featured in The Financial Services Forum
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Ascot Lloyd appoints chief marketing officer. Featured in Professional Adviser
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Education
1992 - 1996
BA (Hons) European Business Economics
Anglia Ruskin University
1992 - 1996
BA (Hons)
Anglia Polytechnic University/HEAO Limburg Business School (The
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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