Simone Sweeney in

Simone Sweeney

Enigma · DISC type DIC
Managing Director at Arise Coaching & Consulting
📍 London Area, United Kingdom

Simone is an executive coach with over 25 years of senior leadership experience at global brands like LEGO and Apple, where she led retail development across 60 countries. People who have worked with her describe her as inspirational, supportive, and passionate. She holds a Certificate from the University of Pennsylvania.

Originally from Canada, Simone is a mother and global citizen who has lived in the UK and Asia for more than two decades. She is passionate about helping people, promoting authenticity, and achieving a healthy work-life balance, a challenge she has navigated firsthand throughout her own executive career.

After leading the expansion of 300 LEGO stores worldwide, she left the corporate world to found her own coaching practice, helping stressed professionals thrive.

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Experience
16 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

How Simone shows up

Persuasive & Assertive
Hard To Convince
Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Priorities

Topics Simone cares about

Executive Coaching
Her current practice, Arise Coaching & Consulting, focuses on helping senior professionals who feel stuck or stressed to achieve their ambitions while maintaining balance.
Retail Innovation
As a former VP at LEGO and Director at Apple, she is an expert in creating engaging consumer experiences, a concept she has previously referred to as “retailtainment”.
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Career

Work history

10-2022
Managing Director
Arise Coaching & Consulting
9-2015 - 10-2022
Vice President Global Retail Development
LEGO Group
10-2011 - 8-2015
Marketing Director, EMEIA
Apple Retail
9-2009 - 10-2011
Director, Palm Brand & Marcomms EMEA
HP
Motorola
10 yrs 11 mos
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2022 - 1-2023
Executive Coaching Diploma
AoEC - The Academy of Executive Coaching
12-2023 - 1-2024
Certificate
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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