Sky Richardson

Supporter
DISC Type : s

Content Strategist | Editor-in-Chief, The Virtual Advisor at Advisorist.com

Greenville-Spartanburg-Anderson, South Carolina Area, United States

Overview

Sky Richardson is the Content Strategist and Editor-in-Chief for The Virtual Advisor at Advisorist. com, where he helps financial advisors enhance their marketing to secure more appointments. An alumnus of the Darla Moore School of Business, colleagues describe him as a masterful, kind, and insightful copywriter. He focuses on crafting copy that converts prospects into high-value clients.

Sky created and hosted the "Money Made Good" podcast, which aims to provide listeners with a practical financial education for ethical wealth building. He enjoys exploring topics in personal finance and psychology, and has an interest in the Greenville-Spartanburg area, having shared local real estate information on social media.

Unique fact: Sky has authored over 6. 2 million published words, with thousands of articles appearing on authoritative platforms like Forbes, Inc. , Entrepreneur, and AdWeek.

Personality Overview

Social Proof Driven

Calm

Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people.  They are motivated by the potential impact of their decision on the organization. They usually go by the book, following all rules and procedures.

Topics They Care About

Financial Advisor Marketing
He creates monthly blueprints and content to help insurance and financial advisors double their marketing and prospecting results.
High-Conversion Copywriting
His professional focus is on writing email and sales copy that effectively converts strangers into clients for financial professionals.
Ethical Wealth Building
Through his podcast "Money Made Good, " he aims to empower people with a common-sense financial education that paves the way for ethical wealth building.

Media Appearances

Sky has no verified media appearances

Work History

1-2020
Content Strategist | Editor-in-Chief, The Virtual Advisor at Advisorist.com
1-2020
Podcast Creator & Host at Money Made Good
1-2015
Copywriter at SEO.co/
6-2014
Content Strategist | Ghostwriter at Sky Richardson Content
8-2013 - 12-2014
Core Writer at Content Equals Money

Education

Bachelor's Degree from Darla Moore School of Business at the University of South Carolina
High School Diploma from The Walker School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greenville-Spartanburg-Anderson, South Carolina Area, United States Job Level : Junior Designation : Content Strategist | Editor-in-Chief, The Virtual Advisor at Advisorist.com
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Insights For Selling To Sky

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Pause and ask them if they have any questions
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sky is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Sky

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Sky move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Sky take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Sky

Personality Compatibility


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