Sohaib Basir in

Sohaib Basir

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Chief Executive Officer (CEO) at IATX
📍 London, England, United Kingdom

Sohaib Basir is a strategic leader and the CEO of IATX, a SaaS tech start-up, with over 17 years of experience scaling businesses and non-profits. He founded a consulting firm focused on business efficiency and career coaching. Colleagues describe him as a forward-thinking, hard-working professional who delivers to the highest standard.

Outside of his primary roles, Sohaib operates a successful car-sharing business as a Turo All-Star Host. He is committed to providing an exceptional rental experience by maintaining a high-quality fleet and optimizing the operational efficiency of his venture.

He orchestrated an 82% year-over-year income expansion and a 34% reduction in operational costs for a non-profit organization.

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Experience
7 Years
Current Role
Chief Executive Officer (CEO)
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sohaib cares about

SaaS Growth
As CEO of SaaS startup IATX, his focus is on building data management solutions and achieving funding milestones, such as securing SEIS/EIS Advance Assurance.
Operational Efficiency
Through his consultancy, he acts as a Fractional COO, helping startups and SMEs streamline operations, build scalable systems, and leverage automation and AI for growth.
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Career

Work history

4-2024
Chief Executive Officer (CEO)
IATX
11-2022
Business Partner
Turo
7-2020
Fractional COO / Business Efficiency Consultant
Basir Coaching and Consulting
4-2020
Career Coach - Quantifying Your Impact / Increasing Your Market Value
Basir Coaching and Consulting
7-2020 - 5-2023
Organization Growth Consultant
Seerah Foundation
In the press

Media appearances

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Education
2020 - 2020
Career Coaching Certification
IAP Career College
2013 - 2013
Poject Management Fundamentals
University of Waterloo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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